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Joe
Abruzzese
President, Advertising Sales,
Discovery Networks, U.S.
As president of advertising sales, Joe Abruzzese directs
all aspects of Discovery Communications, Inc. (DCI) U.S.-based
ad sales efforts, including: DCI’s 14 domestic networks
and BBC America; discovery.com ad sales; promotional licensing
opportunities and retail tie-ins; and Discovery’s
new ad-supported services including Discovery HD Theater.™
Abruzzese oversees Discovery’s 200+ ad sales employees.
Prior to joining Discovery Networks, Abruzzese held the
top sales post at CBS for 11 years, responsible for all
network sales efforts on behalf of CBS Entertainment, Sports,
Daytime, News, Late Night, the UPN Networks and CBS Internet
sales. He is credited with restructuring and expanding the
scope of the CBS network sales division, integrating the
UPN sales force under CBS’ sales force and quarterbacking
such landmark advertising deals as the $300 million cross-platform
partnership between Viacom and the Procter & Gamble
Company in 2001, and selling the corporate sponsorships
to launch the “Survivor” series.
Abruzzese joined CBS in 1980 and held several key sales
positions in various divisions such as Daytime, Children’s,
Sports and Late Night, before taking the helm for overall
network sales in 1991. Before joining CBS, Abruzzese worked
for NBC for 10 years in sports sales, planning and business
affairs. He launched his career in sales at the J. P. Stevens
Company in New York.
Among his many industry honors, Abruzzese was named a Media
Maven and a Media All-Star in 2000 by Advertising Age and
Mediaweek respectively, and a “God of Sales”
in 2001 by Business 2.0 magazine. A native of Newark, N.J.,
he earned his bachelor’s degree in marketing and finance
from Seton Hall University. He resides with his wife, son
and two daughters in Darien, Conn. |
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Julian
Aldridge
President, Ammo Marketing As President
of Ammo Marketing and Freestyle Interactive, Julian is responsible
for the overall development and vision of the two companies,
whose clients include Electronic Arts, Volvo, Dolby, Cadbury-Schweppes,
Honda, Schick, Brown-Forman, Logitech, Microsoft and Lonely
Planet.
Julian was headhunted to head up Freestyle
Interactive, and ultimately joined Freestyle as part of
the acquisition of Ammo Marketing by Aegis in February of
2006, in order to lead the seven year-old Online Advertising
Agency into new and rich territories in the digital space.
In the three years after Julian joined Ammo
Marketing the company became known as one of the thought-leaders
and pre-eminent practitioners in the fledgling Influencer
Marketing arena.
Julian Aldridge joined Ammo Marketing in February 2003,
from Red Sky Interactive, where he was most recently vice
president and practice lead of AGENCY.COM’s Red Sky
division, which specialized in the interactive marketing
of consumer lifestyle brands such as Miller Brewing Company,
Kodak, Paramount Entertainment, The Coca Cola Company and
Fairmont Hotels.
Julian joined Red Sky in 1999 to add, and
evolve, the skill set of Account Planning to the interactive
space, and in so doing founded the discipline of Experience
Planning. By recruiting and working with Planners from many
different backgrounds Julian and Red Sky pioneered the true
‘participant-centric’ approach to the development
of interactive experiences. This dedication to consumer
insight lead to many award winning and business growing
campaigns, for, amongst others, Nike, Miller Lite and MGD,
Sutter Home and Absolut Vodka.
In 2000, Julian was promoted to lead the Client
and Strategic Services group, a job that evolved into a
position heading up Interactive Marketing on a National
basis. In fall 2001, Red Sky became part of AGENCY.COM and
Julian took on an evolved role, heading up the Consumer
Lifestyle Marketing group.
Julian’s background covers 21 years in the communications
and branding industries. A native of London, he learned
his trade at some of the biggest and most creative shops
in the UK, including Ted Bates and Mellors Reay, working
on virtually every consumer goods category, from 3 years
in the Petfood world with Pedigree Petfoods, to sports with
Nike, to Tourism, Pharmaceuticals and Entertainment with
the launch of The Disney Channel. During his London days
he was responsible for many multi-award-winning campaigns
for Nike, Sherry, Red Stripe Lager and DHL.
He emigrated to the West Coast in 1996, to
learn the intricacies of Technology advertising heading
up the $10mm Hewlett-Packard business at Winkler in San
Francisco, before spending time with Tattoo, one of the
countries premier brand consultancies. As the partner responsible
for developing both the consumer insight and business strategy
units, he led projects for clients such as Monsanto, GAP,
California Pizza Kitchen and Ralston Purina leading the
influential Brand re-architecture study for PurinaONE.
Aside from work, Julian is married to Esin
with an eight year-old daughter, a five year-old son, a
Harley Road King and a passion for Softball, organizing
The Players Tournament, an international softball tournament
for the media, entertainment and advertising industries
set in a different resort location each year. |
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J.
Barbush
Associate Creative Director, Interactive,
RPA
J. Barbush is associate creative director
at RPA in Santa Monica, CA,
the largest independent ad agency on the west coast, and
recent
recipient of OMMA Creative Agency of the Year award.
Armed with a degree in Mass Communications
and English from Bloomsburg University of Pennsylvania,
J. landed his first job at MTV News in New York. He later
moved to California to pursue his childhood dream of a fairer
climate.Upon his arrival at RPA in 1996, J. worked on a
variety of clients and campaigns, including Honda and VH-1's
Behind The Music. His most recent assignment has been with
Gil "The Crab," where he created storyline and
blogged as the popular character from the Honda Element
and Friends campaign. J's work has been recognized through
awards from IAAA, Belding, Yahoo! Big Idea Chair, Yahoo!
Searchlight, Mixx, Comm Arts and One Show. He is a regular
editorial contributor to iMedia Connection. |
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Brad
Berens, Ph.D.
Editor in Chief & Chief Content Officer, iMedia Communications,
Inc.
iMedia
is an events company and daily online publication (www.imediaconnection.com)
serving the interactive marketing community. Since 2004,
Brad has been head of content for iMedia's website, newsletters
and Summits. Prior to that, he was the online managing editor
at EarthLink, where he oversaw all content for www.earthlink.net.
He also conceptualized, launched and edited eLink, EarthLink's
email newsletter and premier customer touchpoint (circulation
seven million). Earlier, Brad worked at Lineup Technologies,
a cutting-edge but (you guessed it) ultimately failed dotcom.
Brad
has also worked in the entertainment industry and spent
many years as a Shakespearean scholar and award-winning
teacher at U.C. Berkeley. He lives in Los Angeles; you can
learn more about him at www.bradberens.com. |
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Peter
Blacklow
President, FUN Games
Peter Blacklow is the president of the FUN
Games division, having joined the company through FUN Technologies’
acquisition of WorldWinner in March 2006. In this role,
he oversees the online games businesses of Skilljam.com,
WorldWinner.com and Teagames.com. Formerly, Peter was vice
president and chief marketing officer of WorldWinner.
Prior to joining WorldWinner, Peter served
as senior vice president of marketing at Monster, the largest
global careers website, where he was responsible for managing
a $100+ million budget, including all advertising, promotions,
public relations and business-to-business direct marketing.
Among Peter's many successes at Monster, he negotiated and
activated the company's U.S. Olympics sponsorship and helped
Monster become a top 20 most visited web destination. Before
his time at Monster, Peter spent five years at Converse,
Inc., where he ran their $100 million basketball business
unit globally. Peter also held management positions at various
advertising and promotional agencies.
Peter is a graduate of Harvard University
and has received numerous awards and distinctions, including
being named one of the top "Marketers of the Year"
by Promo magazine. In addition, Peter serves as a board
member of the Ad Club of Boston, eSkill.com and Concord
Academy, and serves as an advisor to ComfortShoeShop.com,
SimplyHired.com and iCache.com. |
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Jonah
Bloom
Editor, Ad Age
Jonah Bloom is the editor of Advertising Age,
the world’s leading marketing and media publication.
In that role he oversees the day-to-day editorial operations
of the weekly publication, which reaches more than 350,000
readers, as well as AdvertisingAge.com, Point magazine,
Mediaworks and Madison + Vine. He writes regular columns
for both Advertising Age and The Guardian, a national daily
newspaper in the U.K..
Jonah joined Advertising Age in September
2002 from PRWeek magazine, a national weekly based in New
York reporting on corporate communication, branding and
public affairs. He helped to launch PRWeek in 1998 as news
editor and went on to become editor-in-chief. He also has
considerable experience reporting on the media industry
in Europe having founded and been the editor of Campaign
Media Business, a national weekly covering planning, buying
and selling of media in the UK.
Jonah’s other roles have included being
magazines editor on journalist’s weekly Press Gazette,
being a news reporter on VNU’s Accountancy Age and
being a reporter on weekly print and packaging journal PrintWeek.
In 2002 Jonah edited the Harper Collins’ book Top
Companies in Marketing & Media. His stories have been
published in several national dailies in the UK including
The Financial Times and The Guardian. |
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Chad
Capellman
Senior Producer, Eons.com
Eons is a 50+ media company inspiring a generation
of boomers and seniors to live the biggest life possible.
Founded by Jeff Taylor, founder of Monster.com,
Eons was launched in July 2006.
During his time at Eons, Chad cultivated an
in-house content management system using the popular Movable
Type blogging software that seamlessly integrates with the
site's Ruby on Rails and Web Objects frameworks. This, of
course, means he majored in ... English at the University
of Maryland.
A former sports writer for The Diamondback
at the University of Maryland, The Washington Post, St.
Petersburg Times and the Associated Press, Chad has been
working fulltime on the Web since 1998 where he learned
his first HTML at washingtonpost.com
as a sports producer. He later moved on to CBS.SportsLine.com
where he worked as an editor, served as the News Editor
for the handheld device startup web site PDAMart.com and
as a Senior Editor for AltaVista.com.
During a five-year stay as Managing Producer
at The Media Center at The American Press Institute, a time
he refers to as "paid grad school" Chad was immersed
in emerging blogging and social networking technologies
while also becoming familiar with RSS, Flash, ColdFusion,
CSS and SQL.
After launching his own web development company,
capellman.com, Chad joined
Eons.com as the first
member of the company's editorial staff. His daily duties
currently include updating the site's home page, configuring
the in-house Content Management System in conjunction with
Eons engineers, and working to promote and connect members
of the fast-growing Eons community with one another and
the site's larger audience. |
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Jarvis
Coffin
President and Chief Executive Officer, Burst Media
Jarvis is a co-founder of Burst Media and
has served as its Chief Executive Officer since its inception
in 1995 and as a Director since 2000. From 1993 to 1995,
Jarvis worked at the Los Angeles Times where he was Director
of National Advertising. Prior to that, he was Vice President
of Sales at Business Week for two years. Between 1985 and
1991, Jarvis was employed at USA Today where he held various
positions, including Director of Northeastern Sales. He
began his advertising career in 1979 at Dancer Fitzgerald
Sample in New York. Jarvis has been a member of the Advertising
Club of New York and the Lantern Club of Boston and was
Chairman of the Newspaper Association of America's Committee
on Financial Advertising. He holds a BA in Political Science
from Hobart College. |
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Tim
Dibble
Managing General Partner, Alta Communications
Tim is a founder and Managing General Partner of Alta
Communications. He joined the predecessor firm Burr, Egan,
Deleage & Co. in 1989 and has been leading Alta's involvement
in the online media and wired and wireless telecommunications
sectors. In this capacity, Tim has served on numerous Boards
of Directors of media and telecommunications companies including
South Texas PCS (STPCS), Telemedia Communications Inc. and
Jumpstart Automotive Media. In addition to his online and
telecommunications focus, Tim has significant investing
experience and has served in a board capacity in the radio,
television, cable and security monitoring industries. He
began his career in 1986 at the Bank of Boston in the Acquisition
Finance Division, structuring and monitoring the performance
of management buyouts in cash flow industries. Tim received
a degree in Economics from Wesleyan University. He is currently
the chairman of the board of both Year Up (yearup.org) and
The Big Brothers of Massachusetts Bay. |
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Edward
R. Erhardt
President, ESPN Customer Marketing
and Sales
Ed Erhardt was appointed President of ESPN Customer Marketing
and Sales in October 1999. In that role, he successfully
merged the television sales organizations of ESPN. Erhardt
leads a sales and marketing team that provides advertisers
and marketers access to the premier media and marketing
platforms under the ESPN umbrella which includes ESPN’s
seven domestic networks, Espn.com, ESPN The Magazine, ESPN
Outdoors, ESPN Radio, ESPN International and ESPN Mobile
and Wireless.
This past year Mr. Erhardt broke new ground in the media
and advertising sales industry by creating the first unified
sales organization that represents The Walt Disney Company
Sports Assets across all media platforms. Organized by team
and focused on customer needs and media agnostic, it has
been widely hailed by competitors and customers as the prototype
for the future of media marketing and selling.
Erhardt is a sought after speaker and panelist on the subject
of cross media marketing and sales. His sales and marketing
group is ranked at the top of the industry by Myers Reports
and Beta Research year after year in innovation and integrated
marketing success stories. Over the years ESPN ABC Sports
has become recognized as an industry leader in developing
marketing programs and promotions that are innovative and
activate sports fans to interact with the ESPN brand and
ABC Sports Programming. This past year Sports Business Journal
ranked Mr. Erhardt as the number three most influential
executive in Sports Advertising.
Erhardt previously worked at Advertising Age the industry
bible, where he served in a variety of roles which culminated
as Vice President/Group Publisher where he was responsible
for all content and business operations. Under his leadership,
Advertising Age extended its influence from a single magazine
to reach readers, viewers, subscribers, listeners and users
through a variety of traditional, interactive and new media
formats. Erhardt oversaw the launches of Ad Age International,
and Ad Age’s Creativity. In addition, he was the visionary
behind adage.com, which was developed into the world’s
most-used advertising and marketing website.
Previously, Erhardt was Vice President of Sales at the
National Journal, a subsidiary of Times Mirror Corporation,
where he oversaw sales and marketing for a group of publications
and information vehicles aimed at decision-makers in the
Federal Government, Congress and White House.
In 1995, Erhardt was inducted into the American Advertising
Federation’s Hall of Achievement, which recognizes
outstanding career achievements for advertising professionals
under the age of 40. He also was nationally recognized for
his role as founder and organizer of the American Advertising
Federation’s Multicultural Marketing Task Force.
Erhardt began his career in 1979 when he joined the Soho
Weekly News as an Advertising Sales Representative. From
there, he moved to Harcourt Brace Jovanovich where he was
Advertising Sales Manager for a group of international publications
aimed at the tobacco industry.
Mr. Erhardt serves on a variety of industry boards and
foundations. He is currently the Vice Chairman of the Cable
Advertising Bureau and National Committee Board member of
the widely acclaimed Chicago based Steppenwolf Theatre Company.
Erhardt is a graduate of St. John’s University in
New York City, earning a Bachelor of Science Degree in Communication
Arts in 1979. He is married and lives in Westchester County
New York with his wife Laurie and two sons Brett and Colin.
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Sarah
Fay
President of Isobar, U.S.
In her role as President of Isobar U.S., Sarah
manages the growth and integration strategy for the digital
and one-to-one agency services that fall within Isobar U.S.
Today, these services include Carat Interactive, Freestyle,
Molecular, and iProspect.
In the year 2000, Sarah Fay took on the challenge
to envision, launch, and grow Carat Interactive, the U.S.
interactive hub for Carat North America, one of the nation’s
largest media agencies, with more than $5.5 billion in billings.
Since the launch of Carat Interactive, Sarah has converted
what began as an interactive media shop, to a full service
digital marketing agency, which claims premiere clients
such as Pfizer, Microsoft, RadioShack, adidas, Palm, Wachovia,
and Electronic Arts. As part of this endeavor, Sarah led
the charge to acquire and integrate three specialist interactive
agencies – Vizium, Lot 21, Freestyle, and most recently
iProspect– services which have added creative, search
engine marketing, and eCRM capabilities to the Isobar offerings,
building toward a fully developed network of digital and
one-to-one marketing services. Sarah is noted as one of
the Top 50 People to Know by MediaPost, and was named as
one of B2B Magazine’s Top 100 Business Marketing Influencers
in 2002, 2003 and 2004.
Prior to heading Carat Interactive, Sarah
served as Managing Director of Carat Business and Technology
for six years. Over that period of time, Sarah played a
major role in growing the agency from a small start up team
to a more than 150 person shop. Also during that time (1999)
Sarah was recognized as one of the Top 10 Best and Brightest
Media Strategists, according to B2B Magazine. While in her
role at Carat Business and Technology, Sarah played the
lead role in developing the interactive division. It was
the perfect springboard for her role as leader of Carat
Interactive. Sarah is a regular speaker on the topic of
interactive advertising, and is widely quoted in such sources
as Ad Age, Ad Week, DM News, B2B Magazine, New York Times,
Wall Street Journal and USA Today.
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Benjamin
Goldhirsh
Owner and Founder, Reason Industries
26-year-old Benjamin Goldhirsh works in the fields of entertainment,
media, and philanthropy.
Mr. Goldhirsh is the owner and founder of Reason Industries
which owns and operates GOOD magazine and Reason Pictures.
Established in 2004, Reason Pictures is a production company
committed to developing and financing projects that combine
commercial entertainment with relevant content. The company’s
first two films will be theatrically released in the coming
year and has several other feature and documentary projects
in various stages of development. Launched in September,
GOOD is a bi-monthly publication profiling and examining
the people, ideas, and institutions affecting change in
the world. The company maintains offices in Los Angeles
and New York.
Mr. Goldhirsh is active in both regional and international
philanthropic endeavors. As a director of The Goldhirsh
Foundation, he supports dynamic social programs, environmental
initiatives, innovative medical research, and leading cultural
institutions. Additionally, he serves on the board of Millennium
Promise, an organization guided by the UN’s Millennium
Development goals devoted to ending extreme global poverty
by 2025. Mr. Goldhirsh is the founding sponsor of CITY YEAR
Los Angeles. CITY YEAR is an international organization
that calls on young people aged 17-24 to engage in civic
service. Mr. Goldhirsh is also a member of the Synergos
Institute’s Global Philanthropist’s Circle,
an organization working to mobilize resources to bridge
social and economic divides to reduce poverty and increase
equity around the world.
A graduate of Brown University and Phillips Academy, Mr.
Goldhirsh currently resides in Los Angeles. J
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John
Hadl
CEO, Brand in Hand, Strategic
Advisor to Procter & Gamble’s Consumer Innovation
Group
John is currently an adviser to many of the
leading mobile companies and major brand marketers in the
US. At present, John is the strategic advisor to Procter
& Gamble's Consumer Innovation group for mobile and
is responsible for over 50 “in market” mobile
campaigns for his various clients, making him one of the
leading experts in the field of mobile marketing.
Before Brand in Hand, John was the Managing
Director of Quigley Simpson Interactive where John was responsible
for leading Quigley-Simpson’s clients into the world
of emerging media communication. While at Quigley, John
and his team implemented the first ever use in the United
States of a :30 DRTV spot dedicated to driving a mobile
response. Additionally, John sourced and executed on one
of the first ever “pure” brand sponsorships
of a mobile game in the U.S. John has advised clients in
the mobile and interactive arena for following areas: entertainment
companies, consumer package goods companies, financial institutions,
pharmaceutical companies and various technology companies.
Prior to Quigley Simpson, John was the Chief
Strategy Officer of Enverta (a b2b market place for the
consumer goods industry) and EVP of Corporate Development
& Strategy for Creative Rx. John started his career
as a corporate lawyer working in New York City at Simpson
Thatcher & Bartlett. |
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Pam
Hamlin
President, Arnold Boston
Pam Hamlin is the President
of Arnold’s headquarter office in Boston. She has
spent her 20 year career as a marketer building brands in
almost every category from beverages to computers to cruises
to mutual funds. She was recently named President having
served as Managing Partner, Director of Account Management
responsible for leading the account management department
and overseeing the Fidelity, Royal Caribbean, Gillette and
Ocean Spray accounts.
Hamlin joined Arnold from
Leonard/Monahan where she was a partner and the Director
of Client Services. There, Pam was responsible for providing
strategic leadership to the agency’s accounts and
driving new business efforts. She began her career at Ingalls,
Quinn & Johnson, first in media, then in account service.
She then moved to HBM/Creamer where she was responsible
for managing the Digital Equipment Corporation account.
A graduate of the Boston College
Carroll School of Management, Pam was identified by the
Boston Business Journal as one of the “40 under 40”
top business leaders in 2003 and was recently accepted into
the Boston Chamber of Commerce’s Future Business Leaders
Program. Outside of the office, she is a member of the board
of Dana Farber’s Women’s Cancers Program and
a mother to Jack and Katie.
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Chip
Hazard
General Partner, IDG Ventures
Chip is a General Partner
at IDG Ventures Boston whose investment interests and experience
are in information technology with a focus on enterprise
software, financial services, and online and consumer services.
He currently represents IDG Ventures Boston on the boards
of 1-800-FREE411 (Jingle Networks), mValent, Placemark Investments,
Reveal Imaging, and SupplyScape and was previously a director
at Bowstreet (acquired by IBM). He also serves on the boards
of Idiom and NewView Technologies.
Before joining IDG Ventures
in May 2002, Chip was a General Partner with Greylock, a
leading national venture capital firm he joined in 1994.
While at Greylock, Chip led or participated in numerous
successful investments in the enterprise information technology
field including Narrative Communications (acquired by @Home),
iPhrase Technologies (acquired by IBM), IBA (acquired by
ServiceSoft/Kana), Storage Networks (IPO), Totality (acquired
by MCI) and The Vincam Group (IPO in 1996, acquired by ADP).
Prior to Greylock, he was with Company Assistance Limited,
an investment and consulting firm in Warsaw Poland; and
Bain and Company, an international management consulting
firm.
Chip’s blog on opportunities
in enterprise IT markets can be read at www.bostonvcblog.com
Chip received a BA with honors from Stanford University
and an MBA from Harvard Business School where he was a Baker
Scholar and a Ford Scholar. |
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Burt
Helm
Reporter, BusinessWeek
Burt Helm has been BusinessWeek’s
Marketing Editor since July 2006. A member of the BusinessWeek
staff since September 2004, Helm began as a technology reporter
for BusinessWeek.com, covering a range of topics including
science, digital media, and online advertising. He holds
a B.S. in Physics and English from Yale University. He currently
resides in Brooklyn, NY. |
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Paul
Hemp
Senior Editor, Harvard
Business Review
Paul Hemp is a senior editor
at Harvard Business Review, where he edits and writes articles
on a variety of topics. He is the author of “My Week
as a Room Service Waiter at the Ritz” (HBR June 2002),
“Presenteeism: At Work – But Out of It”
(HBR October 2004), “The Avatar as Consumer”
(HBR February 2006), “Avatar-Based Marketing”
(HBR June 2006), and “Are You Ready for E-tailing
2.0?” (HBR October 2006). He has appeared as a commentator
on CNN, CNBC, and the BBC and as a panelist at such conferences
as the Yale CEO Leadership Summit and the MIT Convergence
Culture Consortium retreat. Previously, Mr. Hemp was the
director of publications at Mercer Management Consulting
in Boston, a writer and editor at The Boston Globe, and
a reporter at The Wall Street Journal in London and Brussels.
He is a graduate of Whitman College and Harvard Law School. |
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Diane
Hessan
President & CEO, Communispace
Corporation
Diane Hessan is President
and CEO of Communispace, one of the fastest growing social
networking companies in the country, with a Blue Chip client
list that would make a Madison Avenue giant jealous,”
according to Advertising Age. A pioneer in creating online
communities to help marketers deeply engage customers, Diane
helped found Communispace in 1999 and hasn't looked back.
Today, Diane leads 115+ employees
in managing the more than 225 private online customer communities
the company has created for Fortune 500 companies like Kraft,
Unilever, Hewlett-Packard, Avon, Charles Schwab and GlaxoSmithKline.
Communispace’s revenues have nearly doubled year over
year for the past three years, and the company enjoyed a
96 percent contract renewal rate from its existing clients
in 2006.
Diane has spent her 30-year
career helping companies become customer focused—as
a Forum Corporation executive, co-author of the best selling
book Customer-Centered Growth: Five Strategies for Building
Competitive Advantage, and Real World Consulting CEO. She
has received many awards and citations for her leadership
and workplace innovation, including Best Boss from Winning
Workplaces / Fortune Small Business, one of the 10 “Women
to Watch” in Boston, and one of 20 Visionaries in
the Human Resources arena. Diane has committed time and
energy sitting on the boards of numerous organizations including,
The Business Innovation Factory, Horizons for Homeless Children,
The Boston Philharmonic, The National Council on Women and
Aging, and the Tufts Alumni Council.
A summa cum laude graduate
of Tufts University, Diane received an M.B.A. from Harvard
Business School. She is the co-founder of The Sound Bytes,
a cappella group that writes lyrics about business and performs
at major conferences. She lives west of Boston with her
husband, two teenaged daughters, and a golden retriever. |
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Joe
Jaffe
Author, Jaffe Juice
President and Chief Interruptor, Crayon
Crayon is a mash-up of 5 key areas: strategic
and creative agency services, consulting, M&A Advisory,
thought leadership/custom publishing, and finally training/education.
Crayon's initial clients include The Coca-Cola Company,
GSD&M and Spiral Frog.
Prior to launching crayon, Joseph ran jaffe,
LLC, where he worked with companies including P&G, The
Coca-Cola Company, American Airlines, Dunkin' Brands, TiVo,
Motorola and Fox Interactive Media. Before that, Joseph
was Director of Interactive at TBWA/Chiat/Day and OMD USA,
where he worked on Kmart, ABSOLUT Vodka, Embassy Suites
and Samsonite.
Jaffe's popular blog, "Jaffe Juice",
provides daily commentary on all things new marketing. You
can join the conversation at www.jaffejuice.com. He also
hosts a weekly new marketing podcast called "Across
the Sound." Across the Sound was recently voted a Readers'
Choice Award as "Best Marketing Podcast" by MarketingSherpa.
You can subscribe at www.acrossthesound.net or through iTunes.
His first book "Life after The 30-Second
Spot: Energize Your Brand With A Bold Mix Of Alternatives
To Traditional Advertising" (Wiley/Adweek) was released
in June 2005 and focuses on how advertising is evolving
in a world ruled by an and empowered and no longer governed
solely by the 30-second spot.
Joseph's impassio9ned, straight-shooting and honest perspectives
have found their way to every major media outlet, including
the likes of CBS Evening News, ABC World News, Bloomberg,
NPR, The Wall Street Journal, New York Times, USA Today,
Fortune, Newsweek, Business Week, AD Age, Adweek and the
list continues.
Joseph is a Senior Fellow at the Center for
the Digital Future at the USC Annenberg School and he has
also lectured part-time at NYU's Stern School of Business,
Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his
wife, daughter and son in Westport, CT. |
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Henry
Jenkins
Director, Comparative
Media Studies Program, MIT
Henry Jenkins is the Director of the MIT Comparative
Media Studies Program and the Peter de Florez Professor
of Humanities. He is the author and/or editor of nine books
on various aspects of media and popular culture, including
Textual Poachers: Television Fans and Participatory Culture,
Hop on Pop: The Politics and Pleasures of Popular Culture
and From Barbie to Mortal Kombat: Gender and Computer Games.
His newest books include Convergence Culture: Where Old
and New Media Collide and Fans, Bloggers and Gamers: Exploring
Participatory Culture.
Jenkins recently developed a white paper on
the future of media literacy education for the MacArthur
Foundation, which is leading to a three year project to
develop curricular materials to help teachers and parents
better prepare young people for full participation in contemporary
culture. He is one
of the principal investigators for The Education Arcade,
a consortium of educators and business leaders working to
promote the educational use of computer and video games.
He is one of the leaders of the Convergence Culture Consortium,
which consults with leading players in the branded entertainment
sector in hopes of helping them adjust to shifts in the
media environment.
Jenkins also plays a significant role as a
public advocate for fans, gamers, and bloggers: testifying
before the U.S. Senate Commerce Committee investigation
into "Marketing Violence to Youth" following the
Columbine shootings; advocating for media literacy education
before the Federal Communications Commission; calling for
a more consumer-oriented approach to intellectual property
at a closed door meeting of the governing body of the World
Economic Forum; signing amicus briefs in opposition to games
censorship; and regularly speaking to the press and other
media about aspects of media
change and popular culture. |
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Gene
Keenan
VP of Mobile Services,
Isobar International
Gene Keenan leads the cutting edge of marketing
innovation as Isobar's VP of Mobile Services. In this role,
Gene has won numerous Aegis Globe awards for his innovation
and has been the recipient of industry awards including
an MSNEMMY for his work on Adidas. Gene represents Isobar
on the board of the Mobile Marketing Association who also
counts as board members these major brands: AOL, CBS, ESPN,
FOX, Microsoft, and every major carrier in the USA. He co-chairs
the metrics committee of the Mobile Marketing Association
(MMA).
Gene works on the Adidas, Reebok, Electronic
Arts, Dolby, Tivo, New Line Cinema, and Motorola accounts.
Before joining the interactive space Gene
was a professional chef who toured with the Grateful Dead
for eight years and owned an organic edible flower and herb
farm. |
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Peter
Kim
Senior Analyst, Forrester
Research
Peter is a senior analyst who analyzes
the changing role of marketing in an era of media fragmentation,
increasing prevalence of addressable and interactive media,
and fast-changing consumer behavior. Peter's current research
agenda focuses on integrated marketing strategy and organization,
advertising, word-of-mouth marketing, and consumer media
behavior. He has been quoted in The New York Times, The
Economist, and Advertising Age as well as appearing on CNN,
CNBC, and National Public Radio. He also shares his insights
on technology and marketing in Forrester's Marketing Blog
at http://blogs.forrester.com/marketing.
Prior to joining Forrester, Peter was
international marketing manager at PUMA AG, where he managed
global creative traffic and production, built the firm's
first internal creative team, and managed the budget process.
He was also responsible for PUMA's global B2C digital marketing
and built eCommerce businesses in the US and EU. Prior to
PUMA, Peter was a principal consultant with Razorfish, where
he focused on formulating digital strategies for Fortune
100 companies. Peter began his career at PricewaterhouseCoopers,
where he was a research analyst focusing on the energy industry.
Peter holds a B.A. from the University
of Pennsylvania and an M.B.A. from the Darden School at
the University of Virginia. |
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Rob
Kramer
Director of Sales, Media & Entertainment,
VeriSign Inc.
Rob has over 15 years of media, sports and
entertainment marketing experience and has worked with major
brands and media companies such as Coca Cola, Starbucks,
Nike, Wal-Mart, Cadbury Schweppes, Allied Domecq, SONY,
Cendant, CBS, NBC, ABC and The Recording Academy as well
as sports leagues such as the MLB, NFL, NBA, NHL and Tour
de France. Prior to coming to VeriSign he was Vice President
of Business Development for ASU International, a sweepstakes
and promotional insurance company where he worked with Fortune
500 brands, professional sports leagues and teams, ad, event
and promotion agencies. He is also a member of the MMA (Mobile
Marketing Association) and PMA (Promotional Marketing Association)
and the National Sports Marketing Network. Rob is a graduate
of Boston University.
About VeriSign
VeriSign Inc (NASDAQ: VRSN) operates intelligent
infrastructure services that enable and protect billions
of interactions every day across the world’s voice
and data networks. Every day, we process as many as 18 billion
Internet interactions and support over 100 million phone
calls. We also provide the services that help over 3,000
enterprises and 500,000 Web sites to operate securely, reliably,
and efficiently. VeriSign is a global enterprise with offices
throughout the Asia-Pacific region, Europe, Latin America,
and North America, supported by a widespread international
network of data centers and operations centers.
As next-generation networks emerge, VeriSign
will be there, deploying the intelligent infrastructure
services necessary for everything from RFID supply chains,
to inter-enterprise voice over Internet Protocol (VoIP)
to the seamless delivery of mobile content. Whether you’re
a carrier looking to rapidly deploy new services, a Fortune
500 enterprise needing comprehensive, proactive security
services, or an organization looking to evolve its trading-partner
network, we can help. We’re VeriSign. Where it all
comes together.™ |
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Tim
Mapes
Vice President of Marketing, Delta Air Lines, Inc.
Tim Mapes currently serves as Managing Director
of Marketing for Delta Air Lines. He is responsible for
the strategic direction and execution of the Delta brand
globally; including all advertising efforts, sponsorship
relationships, promotional and event marketing programs,
internal cultural transformation efforts, and online brand
activation.
Prior to assuming his present role, Mapes
was Vice President and Chief Marketing Officer for Song,
an award-winning division of Delta that was named one of
the top three U.S. airline brands by the readers of both
Conde Nast Traveler and Travel + Leisure.
Mapes’ background includes more than 20 years of agency
and client-side experience. He has served on the White House
Council for Travel and Tourism, been was inducted into the
Advertising Hall of Achievement by the American Advertising
Federation, and recognized as one of Marketing’s rising
stars by Baume & Mercier and Forbes magazine.
Most recently, he was named one of marketing’s “Top
10 innovative thinkers” by Advertising Age.
Mapes is a native of Chicago, Illinois and
a graduate of the University of Georgia where he also serves
on the Advisory Board of the Grady College of Mass Communication. |
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Fredrick
Marckini
CEO and Founder, iProspect
Fredrick Marckini is the Founder and Chief
Executive Officer of iProspect. He is recognized as a leading
expert in the field of search engine marketing and has authored
three of the SEM industry's most respected books including
the ground-breaking Secrets To Achieving Top-10 Positions
(1997), Achieving Top-10 Rankings in Internet Search Engines
(1998), and Search Engine Positioning (2001) — considered
by most the "bible" of the industry. Mr. Marckini
is considered one of the pioneers of search engine marketing,
was named to BtoB Magazine’s Top 100 Marketers 2005
list, and writes a monthly column for CMO Magazine called,
"Change Agent."
Mr. Marckini is a frequent speaker at industry
conferences around the country including: Search Engine
Strategies, AD:Tech, Frost & Sullivan and the eMarketing
Association. He has written bylined articles for Search
Engine Watch, BtoB Magazine, ClickZ and numerous other publications.
Marckini has been interviewed and profiled in a variety
of media outlets including The Wall Street Journal, BusinessWeek,
New York Times, Washington Post, Financial Times of London,
Inc., Investors and Business Daily, Internet Retailer, National
Public Radio, and others.
Mr. Marckini serves on the Board for The Ad
Club of Boston, and was a founding Board Member of the Search
Engine Marketing Professional Organization (SEMPO). Mr.
Marckini earned a bachelors degree from Franciscan University
in Ohio. |
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Jim
McDowell
Vice President, MINI USA
James
L. McDowell is Vice President - MINI, responsible for marketing,
sales and aftersales. Previously, Mr. McDowell was Vice
President – Marketing for BMW of North America, a
position he held for twelve years.
In March 1993, Mr. McDowell joined BMW AG’s
planning group in Munich, Germany. Mr. McDowell worked with
Porsche AG in Stuttgart, Germany from 1990 until 1993, serving
as Director of Marketing. Before relocating to Germany,
he worked at Porsche Cars North America, Inc. in Reno, Nevada
from 1985 to 1990 as Planning Director.
Prior to that he held managerial positions
for OCLI Inc. from 1984 to 1985 and with GTE Inc. from 1981
to 1984. Mr. McDowell also conducted social science research
with the Rand Corporation from 1977 to 1981.
Mr. McDowell was named the Automotive News
“Marketer of the Year” in 2002, and he was twice
named “Marketer of the Year” by Brandweek Magazine.
The Advertising Club named him the “2003 Silver Medal
Advertising Man of the Year.”
Mr. McDowell earned a bachelor’s degree
in behavioral psychology from Colorado College and in 2005
he was honored with the Benezet Award for distinction in
his career achievement. He has a master’s degree in
public policy analysis and administration from Harvard University. |
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Jane
McGonigal
Resident Game Designer for the Institute for the Future and
Director of Avant Game, The Game Design Research Project
Game designers are solving problems that business
leaders have yet to discover. Futures forecaster and award-winning
game designer and researcher Jane McGonigal helps organizations
address a whole new set of social needs and personal desires,
individual challenges and collective wants that are emerging
from the world of games— through products, services
and brands that capitalize on key signals coming out of
the most innovative game genres.
Jane brings a truly unique perspective to
presentations on the future & technology • innovation
& creativity • marketing & branding. Jane
also custom-designs games that both entertain and further
your event’s strategic goals by bringing the lessons
to life. She uses ubiquitous computing technologies and
metaphors to create massively-scaled collaborative and meaningful
play to enhance the thinking, social relations, public participation
and personal identities of players in their everyday lives.
Previously, Jane was lead designer at 42 Entertainment,
the company that invented the genre of alternate reality
games. She has a Ph.D. in performance studies at the University
of California at Berkeley and has taught at UC Berkeley
and the San Francisco Art Institute. She is the Node Runner
World Champion of 2003. |
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Don
McLagan
Chairman, CEO and President
of Compete, Inc. Don McLagan is an
information industry entrepreneur. He is Chairman, President
and CEO of Compete, Inc. Powered by 2,000,000 members, Compete,
Inc. is the only online market research firm that creates
value for both consumers and marketers. In addition, Don
serves as a member of the Board of Directors of HighBeam,
Inc. and as an executive advisor to Metacarta, LLC.
Don has been an innovator of business information
services for more than thirty years. He was the founder,
Chairman and CEO of NewsEdge Corporation (1988-2000). Previously,
he was Vice President and General Manager of the Information
Services Division of Lotus Development Corporation (1985-1988);
he was a founding employee and Executive Vice President
of Data Resources, Inc. (1969-1984); he started the Advanced
Computer Techniques Group within the Office of the Assistant
Secretary of Defense, Comptroller (1967-69).
Don has both B.S. (1964) and B.S.M.E. (1965)
degrees from Trinity College in Hartford, Connecticut and
an MBA from Harvard Business School (1967.) |
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Greg Mills, AOL Games
Director of Casual Games, AOL
Games, AOL Greg Mills, Director of
Casual Games, AOL Games, AOL: As Director of Casual Games,
Greg develops the strategy of monetizing free and premium
game usage across all AOL brands, and creates new sales
and revenue opportunities for online and downloadable games.
Greg’s responsibilities include interacting with AOL’s
marketing team to develop concepts for games, establishing
a financial model and working with partners to build and
launch games on the AOL service. Greg Mills has more than
thirteen years of marketing and business experience in the
gaming industry. Prior to his nine years at AOL, Greg worked
at WorldPlay Entertainment and at The 3DO Company in a variety
of marketing and business development positions. Mills earned
his Bachelor’s degree from Pomona College and an MBA
from Santa Clara University.
Consistently ranked among the leading online gaming sites,
AOL Games offers hundreds of online and downloadable games
from the best game publishers on the Web. It’s video
game counterpart, GameDaily.com offers exclusive demos of
the hottest video games, comprehensive video games information
including cheats, tips and reviews, and exclusive original
streaming video programming. |
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Jim
Nail
Chief Marketing and Strategy
Officer, Cymfony
Jim Nail is a thought leader and
frequent speaker on how companies can tap social media like
blogs and social networks to gain consumer insight and develop
stronger bonds with influencers. He has an extensive background
in integrated marketing through his 22-year career that
spans online marketing, market research, brand advertising
and direct marketing. Jim was an analyst at Forrester for
eight years, focusing on how marketing strategies and tactics
must adapt to technology-driven changes in consumer media
consumption habits. Prior to joining Forrester, he helped
launch Web advertising network AdSmart, where he served
as director of marketing. He spent 15 years planning and
managing integrated marketing campaigns at leading advertising
agencies including Ogilvy & Mather Direct, Draft Worldwide,
Bates USA and Hill Holliday. Jim is also a member of the
Board of Directors of the Word of Mouth Marketing Association. |
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Eileen
Naughton
Regional Director, East Coast Sales,
Google Inc.
As the Eastern Regional
Sales Director and a member of the North American advertising
sales management team, Eileen Naughton manages the day-to-day
operations of Google's eastern regional sales offices in
New York, Boston, and Atlanta. Eileen is experienced in
all aspects of media business models: advertising, consumer
marketing, strategy, and operations.
Before joining Google,
Eileen worked for Time Warner, most recently as president
of the TIME Group where she led the global publishing operations
of TIME Magazine, TIME.com, TIME for Kids and LIFE magazine.
Before heading up TIME, she served as VP of Investor Relations
for Time Warner. She had earlier been president of Time
Inc. Interactive, where she created a strategic and operating
platform for the magazine industry's leading online brands
including Time.com, SI.com and People.com, among others.
She previously served as Fortune Magazine's general manager
and VP of operations.
Eileen graduated from
the University of Pennsylvania, where she received a BA
and MA in international studies. She holds an MBA degree
from The Wharton School. |
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Penry
Price
North American Sales Director, Google Inc.
As Director of the North American Sales team,
Penry Price manages the day-to day operations of Google’s
North American regional sales offices. Using his previous
experience in consumer print advertising, Penry also helps
develop and manage Google’s relationships with traditional
advertisers and agencies.
Prior to working at Google, Penry was the Advertising Director
at Us Weekly, where he managed advertising operations and
the publication’s national sales staff. Prior to Us
Weekly, Penry held various advertising sales positions at
Rolling Stone, including Eastern Advertising Director. Penry
began his career in advertising in the consumer electronics
group of Hachette Filipacchi Magazines.
Penry is a member of the Outward Bound USA
Marketing Committee, which is chartered to align marketing
and branding initiatives with the overall operational and
strategic vision of the organization. He also sits on the
Board of the Boston Ad Club. Penry has a bachelor of arts
from Hobart College. |
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Chris O'Hara
Vice President of Sales, mediabistro.com
Christopher B. O’Hara is Vice
President of Sales for www.mediabistro.com
where he leads the company’s online advertising and
event sponsorship sales. With a monthly audience of over
1,000,000 active media professionals, Mediabistro is leading
the way in specialized blog content that reports the latest
news, opinion, and trends in print, interactive, and broadcast
journalism.
Prior to his role with mediabistro, Chris
was Associate Publisher of VNU Business Media’s photography
group, where he managed sales for Photo District News, IPN
Stock (an online stock photography portal), PhotoSource,
and Photoserve.com. Prior to his role at VNU, Chris was
Sales Director for T&F/Informa Group, a FTSE 100 company
based in London, where he headed up US sales for Scrip World
Pharmaceutical News and a variety of pharmaceutical and
biotechnology publications. He was also Sales Director for
Reed Midem, the Paris-based subsidiary of Reed Exhibition
Group, where he successfully introduced the Lisbon-based
world Education Market US education and technology companies.
Chris started his publishing career on the
editorial side in 1995, as one of two editors to launch
Smoke Magazine, a popular cigar publication that was considered
one of the most successful magazine launches of that year.
He quickly moved to business side of publishing, quickly
rising to become Senior Vice President and Director of New
Media for Lockwood Publications, where he managed sales
of several trade journals, and developed the company’s
eMedia platform.
In addition to his day job, Chris is the award-winning
author of 6 books in the food/beverage category including
The Bloody Mary, Ribs: A Connoisseur’s Guide to Grilling
and Barbecuing, The Ultimate Chili Book, Hot Toddies, and
Wing It! His most recent book, tentatively titled, Great
American Beer (Random House) was recently called the “most
significant thing in culture” (Esquire, August 2006).
Chris and his books have been featured on the Food Network’s
“Cooking Today,” NBC’s “Today Show,”
CBS’s “Early Show” and periodicals including
The New York Post, Boston Herald, the Miami Herald,
Glamour, and Playboy magazine.
Chris has expertise print and online sales,
sales management, custom publishing, and book publishing.
He is especially interested in the convergence of print
and online publishing, and developing content-based custom
publication sales for consumer and B2B advertisers. |
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Michael
G. Olivieri
Publisher, Boston
Business Journal & Mass High Tech Mike
has been with American City Business Journals for 13 years.
American City owns and operates local business journals
in 42 cities in the United States. In addition to being
Publisher of the Boston Business Journal, Mike is also responsible
for publishing Mass High Tech, The Journal of New England
Technology.
The BBJ Specializes in reporting on the area’s
growth companies and the people who are leading them, and
pays close attention to the intersection of business and
civic life and the philanthropic activities of the business
community.
MHT Specializes in covering the region’s
incubation of next generation technologies and the people
and companies behind our innovation economy.
They are the region’s leading source
of business and technology news, reaching more than 150,000
business and technology executives each week. Mike, the
BBJ and MHT actively support numerous local charities believing
that a healthy community is an important ingredient for
a strong business climate.
Mike has lived in Massachusetts for 24 years
and is a graduate of UMass-Lowell. He serves on numerous
local non-profit boards including Junior Achievement of
Northern New England, AccesSport America, the Greater Boston
Chamber of Commerce, and YMCA of Greater Boston. Mike also
serves on the advisory boards of the College of Business
Administration at Northeastern University and the College
of Science at UMass-Lowell.
When Mike is not working he can be found running
on the Charles River preparing for his second Boston Marathon.
Mike has completed 6 marathons including the Marine Corp
Marathon, New York Marathon, Boston Marathon, and California
International Marathon. |
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Brian Reich
Director of New Media, Cone,
Inc. Brian is a new media-junkie.
He reads 15 newspapers a day, subscribes to 21+ magazines,
and is constantly scanning for new opportunities on websites
and across as many other interactive platforms as his eyes
will allow.
Before joining Cone, Brian was Senior Strategic
Consultant and Director of Boston Operations for Mindshare
Interactive Campaigns, an interactive agency which helped
many of the leading corporations, associations, non-profit
organizations and governmental entities leverage the communication
opportunities created by technology.
Prior to joining Mindshare, Brian ran his
own consulting business – Mouse Communications –
which helped political and non-profit organizations use
new technology to improve communications, drive action,
and support fundraising. Brian launched Mouse Communications
after serving two years as Vice President Gore's Briefing
Director in the White House, handling both official activities
and activities during his 2000 presidential campaign. Brian
has spent much of his life working in and around politics,
including helping to direct dozens of campaigns across the
country. During the 1996 cycle, Brian was the youngest campaign
manager in the nation, leading a U.S. Congress challenger-race
in Connecticut.
Brian is a regular writer and speaker on the
issues involving the impact of the internet and technology
on politics, society, and the media. He is the editor of
Thinking About Media (www.thinkingaboutmedia.com)
– a blog examining media consumption habits around
the world (am | |
